“Freebies”
I used to have one on my website too.
A free download about how to write a children’s book. Nicely designed, of course. It was downloaded quite often, but… did I actually do anything with it? Did I build an email list to then spam people endlessly?
Nope.
Even though I receive plenty of newsletters in my digital inbox every day, I hardly read any of them. Sometimes I’ll skim one, but most of the time they go straight into the digital trash.
So yes… the added value of a newsletter? I still don’t really see it. And that’s exactly why I can’t bring myself to send one out every week.
What do I do?
For existing clients, I’ll occasionally do something extra. Something small in between, without immediately sending an invoice.
And strangely enough… that is what people remember.
People may delete newsletters without reading them.
But they don’t forget how you made them feel when you went that little bit further.
#graphicdesign #dtp #graphicdesign
I’m Mireille, and with more than 25 years of experience, I translate ideas into graphic design that works both conceptually and technically.